NEW BOUTIQUE ALERT ✦ WINTER PARK, FL
✦ JUNE 19, 2025 ✦ FLORIDA LIFE ✦ SHOPPING
This brand new boutique just opened on Park Avenue — just past the chapel, a little off the main drag — and honestly it might be a new favorite spot in Winter Park. My mom and I popped in on a Thursday morning around 10AM and it was the perfect low-key outing. The kind of morning that starts with a Starbucks and turns into an hour of trying on everything.
The boutique itself is intentionally intimate — it occupies the front of the space (there’s a salon tucked in the back) which gives it this really curated, editorial feel. Nothing is overwhelming. Every single piece feels intentional. The sign outside says it best: a curated lifestyle.
SO WHAT’S INSIDE?
Think luxury resort wear meets Florida girl summer. The racks are filled with dreamy finds, and the accessory displays are just as good as the clothes. We’re talking crochet cover-ups, tie-side bikinis, flowy maxi dresses, and the most gorgeous statement handbags I’ve seen outside of a magazine. The brand mix is seriously impressive for a boutique this size:
THE PIECES I’M STILL THINKING ABOUT
I didn’t get to try anything on this visit — we were just browsing — but there were pieces that have been living rent-free in my head ever since. The Beach Riot striped crochet dress is everything. And the Ola Azul pattern bikini set? The Beaded details, neck, and back ties with tassels and gold charms? Ola Azul has Latin energy and is inspired by art, and you can absolutely tell. So unique.
WHAT I BOUGHT ୨ৎ
I walked out with a new pair of sunnies.
They were displayed right on a little acrylic stand near the mirror, and I was immediately obsessed. Diff Eyewear — the chunky dark frame style. They go with literally everything, and the oval mirror in the boutique was made for this exact photo, honestly. I’m already planning my return because those racks are calling my name. Specifically, that Beach Riot dress. Consider this a warning.
THE VIBE ★
The store design itself is worth the visit. Warm wood tones, pink zellige tile, gold clothing racks, rattan pendant lights, orchids on the tables. It’s incredibly photogenic and somehow feels both luxurious and relaxed at the same time. Very Italian Summer meets Park Ave — which, if you know me, you know that’s basically my entire personality.
“If you’re looking for luxury resort wear in Winter Park, this is your spot. It’s the kind of boutique that makes you want to plan a whole vacation around the wardrobe you’re about to build.”
— AUSTYN RYLI
📍The Park Edit
545 N. Park Avenue, Winter Park, Florida
Recently opened · Luxury resort wear & lifestyle boutique
Also in-store: Salon in the back of the building
What do you think? Share your thoughts below — I’d love to hear from you!